Muse International Core Value: Playfulness

Approach each and every new endeavor with the purity and objectivity of a child's mind. You will learn more this way and enjoy every step of the process.

The Creative Reawakening of Dreamweaving

“Play is intelligence in motion.” — Albert Einstein

Play is not a reward for work — it’s a way of seeing. It’s a state of mind that opens doors to growth, change, and opportunity. When we return to a childlike lens, we remember how to look at life with curiosity, creativity, and possibility. Play and curiosity are related, but they’re not the same. Curiosity asks why. Play asks what if. Curiosity observes. Play moves. It’s the doing — the exploration without fear of being wrong. Through Muse International’s process of Dreamweaving, play becomes a method for growing, problem solving, leading, and musing differently.

In Dreamweaving, we begin with simple questions: 

• What if the goal wasn’t to get it right, but to explore what’s possible?”

• “If we didn’t know the rules — how would we do this?”

• “What would this look like if we added pure joy into the process?”

These questions are not about distraction — they are about direction. They soften the mind’s grip and invites imagination to lead. It reminds us that innovation rarely arrives through force. It comes through flow. We like to think of play as a kaleidoscope. When you turn it, the same pieces rearrange into something new — not because the materials changed, but because your perspective did. The magic is in the movement. In the same way, when you shift how you see a challenge — through laughter, experimentation, or creative play — new solutions begin to appear. Problems that felt rigid suddenly take on color, pattern, and possibility. Art works the same way— it has always been a creative rebellion — an act of seeing the ordinary through unguarded eyes that leads to the extraordinary. Play is a gateway to see beauty and possibilities in the in-between. Perspective becomes the palette. Play becomes the brush…

~ Fusing dreamweaving and childlike wonder into a kaleidoscope of endless opportunities through play— a living perspective where motion, color, and imagination continuously rearrange the way we see the world. ~

At Muse International, we help people and organizations bring that perspective to life. Every client and culture is different, so play is always customized. For some, it may mean weaving imagination into strategy — rethinking how meetings begin, how ideas are shared, or how stories are told. For others, it may mean creating Dreamweaving time — dedicated space each week for reflection, idea generation, or simply creative motion. These aren’t hours lost; they’re investments in clarity, energy, and connection.

Research from IDEO and  Stanford’s d.school shows that playful environments generate up to 60% more original ideas. Harvard’s Center on the Developing Child confirms that play activates brain pathways tied to problem-solving and emotional intelligence. And companies that intentionally make space for play — like Google, 3M, and Atlassian — consistently outperform peers in innovation, collaboration, and engagement.

Muse International’s Dreamweaving process helps individuals and teams design cultures that invite both structure and spontaneity. We guide people to ask discovery questions that open doorways, make room for laughter, and allow time for creative wandering. When people feel free to play, they feel safe to imagine. And when they imagine, they find new ways to build, connect, and solve. Play isn’t a detour from progress — it’s the shift in the lens that reveals the next path forward.

So, before your next big meeting or decision, or just because it’s fun, pause and ask yourself:

What would happen if I turned the kaleidoscope? 

You might find that what’s been missing isn’t another plan — it’s a little more play and a new perspective in motion.