Muse International Core Value: Passion

Love what you do. Pure enthusiasm is exciting and contagious. If you’re excited about it, whatever it is, others undoubtedly will be too.

Passion is not performance. It is personal. Passion comes from inner alignment, not applause. It shows up when what you do reflects who you are—your values, your curiosity, your lived experience. Since passion is personal, enthusiasm follows naturally. It doesn’t need exaggeration or explanation. It simply feels true. People sense that truth immediately.

Passion isn’t something you manufacture. It’s something you honor. And when you do, others feel it too.

2026, the Year of the Horse, carries an energy of confidence, momentum, and inner drive. The horse moves with instinct. It doesn’t perform for attention— it moves because motion is part of its nature. Passion works the same way:  forward movement feels natural rather than forced. Energy is sustained. Direction is clear. Others are drawn not to the volume of your enthusiasm, but to its authenticity.

Because passion is deeply personal, you are less concerned with how it appears and more committed to why it matters. This kind of enthusiasm is hard to ignore because it isn’t borrowed or performative— it’s lived. You don’t have to sell what you genuinely believe in. You simply share it. As a result, the right people lean in. The rest fall away without friction. This is not loss—it is alignment.

While 2025, the year of the snake, focused on shedding the old, revealing truths, and inward reflection to prepare for growth— 2026, the year of the horse, brings powerful energy, PASSION, and bold action, magnifying the horse’s natural traits of freedom and independence.

This is YOUR year to claim your passion—and run with it…unbridled, and at your own instinctive pace.

Musings

Take a moment to reflect:

• What pursuits feel most personal to me right now?

• Where do I feel energized rather than depleted?

• In what areas of my life might I be holding back enthusiasm to appear safe or polished?

• What would it look like to let my passion be unbridled and without explanation?